The War Of The Cold War - 1052 Words

The Cold War was a result of what happened at the end of World War 2. At the end of World War 2, the Soviets held a grudge against the U.S for their delayed entrance in the World War resulting in deaths of thousands of Russians resulting in the appearance of the Cold War .The Cuban Missile Crisis was a significant flashpoint in the Cold War because it was the moment two superpowers came closest to nuclear conflict. This crisis, while posing the very real threat of global annihilation, also led to the signing of the ‘Nuclear Test Ban Treaty’ prompting the soviets and the U.S to reduce their nuclear missile stockpiles. It was significant because It could have been the trigger point for a nuclear war, led to reduction of nuclear stockpile by Soviets and U.S and also to the relaxation of the tensions between the Soviets and the U.S. The Cuban Missile Crisis was a direct and dangerous confrontation between the U.S and the USSR during the Cold War. This was when two superpowers came closest to nuclear conflict. This crisis was unique in a number of ways, featuring calculations and miscalculations as well as direct and secret communications and miscommunications. This crisis was characterise by the fact it was primarily played out at the White House and the Kremin Level, this is also known as a proxy war (The Cuban Missile Crisis, October 1962 - 1961–1968 - Milestones - Office of the Historian, 2016). Leaders of the U.S and the Soviet Union engaged in a tense, 13 day politicalShow MoreRelatedThe War Of The Cold War1644 Words   |  7 PagesThe Cold War was a state of political and military tension stemming from World War II fought primarily between the United States and the Soviet Union. Although the start and end dates of the Cold War are frequently disputed over, it is generally accepted that the confli ct started at the conclusion of the Second World War and stemmed from the social climate and lingering tensions in Europe and the increasing power struggles between the Soviet Union and the United States. Along with economic separationRead MoreThe War Of The Cold War Essay1525 Words   |  7 PagesOne major war ended and another to begin. The Cold war lasted about 45 years. There were no direct military campaigns between the United States and Soviet Union. However, billions of dollars and millions of lives were lost. The United States emerged as the greatest power from World War 2. (Give Me Liberty 896) The country boasted about having the most powerful navy and air force. The United states accounted for about half of the world’s manufacturing capacity, which it alone created the atomic bombRead MoreThe War Of The Cold War886 Words   |  4 Pagesin an infamous battle against ideologies: The Cold War. Even though war took place during this time, both powers were not involve d in battle directly, hence the name cold war. The war mainly consisted of assumed and implied threats of nuclear attacks and political control over states in Europe. Even before 1945, the beginning of the Cold War, tension brewed between the U.S and the U.S.S.R. Both sides had differing views on Europe s state after the war. For instance, programs like the Marshall PlanRead MoreThe War Of The Cold War757 Words   |  4 PagesAs tensions continued to augment profoundly throughout the latter half of the Cold War period, they brought forth a movement from a previous bipolar conflicting course, to one of a more multipolar nature. These tensions were now not only restricted to the Soviet Union and United states, but amongst multiple other nations of the globe. It became a general consensus that a notion of ‘peace’ was sought globally, hence, the emergence of dà ©tente. The nature of this idea in the short term conveyed itselfRead MoreThe War Of The Cold War961 Words    |  4 Pages1945, beginning year of the Cold War. The development of cold war just started after the end of world War ||. The cold war was the result of conflict between two powerful country Soviet Union and United State. The war was regarding to the lead the world after the World War ||. The Soviet Union wanted to emerge its power to the world and so do the United States too. The research paper mainly focused on various reasons of opposition of two great power of the world Soviets and United States of AmericaRead MoreThe War Of The Cold War1737 Words   |  7 Pages Cold War The Cold War, which is often dated from 1945 to 1989, was a constant state of political and military tension between powers in the West, dominated by the United States with NATO among its allies, and powers in the East, dominated by the Soviet Union along with the Warsaw Pact. The development of Nuclear Weapons and long range shooting missiles by the United States gave a lot of fear and caused mass destruction. The Cold War came about after World War II when America used their atomic bombsRead MoreThe War Of The Cold War1123 Words   |  5 PagesThe Cold War consist of tensions between the Soviets and the U.S. vying for dominance, and expansion throughout the world. Their complete different ideologies and vision of the postwar prevented them from working together. Stalin wants to punish Germany and make them pay outrageous sum of money for reparation. However, Truman has a different plan than Stalin. Truman believes that industrialization and democracy in Germany and throughout th e world would ensure postwar stability. Stalin also wantedRead MoreThe War Of The Cold War942 Words   |  4 PagesFeelings Do Matter At the close of World War Two in 1945, the United States entered another kind of war, the Cold War, which did not involve two adversaries in open battle fields using bullets against the Soviet Union. Throughout the Cold War, incidents fueled feelings of anxiety, mistrust and pride. Often pride is defined as â€Å"a feeling that you are more important or better than other people† (Pride). Mistrust on the other hand is the â€Å"feeling that someone is not honest and cannot be trusted†,Read MoreThe War Of The Cold War1636 Words   |  7 PagesThe U.S. learned greatly after having been declared the victor of the Cold War. Retired four-star U.S. Army general Colin Powell said, â€Å"The long bitter years of the Cold War are over. America and her allies have won; totally, decisively, and overwhelmingly† (Reed 343). The Cold War started after World War II in 1947 and ended in 1991. The U.S. underwent a political war with the Soviet Union in hopes of advancing more rapidly in certain fields, such as nuclear weapons and space crafts. Avoiding nuclearRead MoreThe War Of The Cold War1244 Words   |  5 PagesBoos echoed throughout the streets of Harlem, New York in great waves of disapproval. Hippies holding up signs supporting peace, and posters opposing the Vietnam War, otherwise known as the Cold War, greeted the tired and injured soldiers. The familiarity of their hometown created a sense of peace and warmth, despite the angry cries of protest from the enraged nonconformists. As loved ones embraced their fighters, chants of outrage broke out from the hippies, and the soldiers, relieved to be home

Swot Analysis Of E Commerce Market - 1034 Words

Strengths Large Market Share In 2014, Amazon controlled 16.2% of the market share in the U.S. E-Commerce market with sales revenue exceeding $88.9 billion. In comparison, our second largest E-Commerce competitor holds controls only 1.7% of the market with revenues of $17.9 billion in 2014, about a fifth of our total revenue. (Carter). In addition to the large market share of E-Commerce as a whole, we also hold 3.1% of all online grocery sales, only 2.3% less than that of the company with the largest market share percentage, PeaPod (McKitterick). Excellent Customer Service Our customer service is generally regarded among the best in the industry. This sentiment is echoed by 57.52% of users who report having an excellent customer service†¦show more content†¦Many companies would have told this customer to talk with the delivery company directly. However, we served this customer by replacing the product at no cost to them(Villarreal). By always putting the customer first, and providing fast and accessible customer service, we continue to provide the best customer services in both the E-Commerce industry and the world. Convenience We offer not only free Super Saver Shipping to all customers on all items sold and shipped by Amazon but also offers free two-day shipping and one-day shipping as low as $2.99 for all Amazon Prime members. A Prime membership allows customers to purchase goods in almost the same amount of time that they could from a physical store, without having to leave their houses. If you happen to live in select cities, you are also eligible for free same-day delivery as a Prime member, sometimes allowing you to get your product(s) faster than if you were to go to a store in person. (Amazon Prime Shipping Benefits.) Low Prices We also have a reputation for offering the lowest prices in a plethora of markets. For example, when comparing prices of â€Å"Seventh Generation White 140 Sheet Paper Towels, 6 Count† among online retailers, there are several other companies that carry this product at a higher price than Amazon. For example, Amazon currently sells â€Å"Seventh Generation White 140 Sheet Paper Towels, 6 Count† for $7.87, while the second cheapest option

Salary Structure On the Basis Of Gender-Free-Samples for Students

Question: Select a Current HR topic from the Media Provide brief overview of issue State better options Recommend a viable solution using best practice discussed in class and text. Answer: According to media and sources, Google has discrepancies in their salary structure which is set on the basis of gender. The female employees are being paid less than their male colleagues, according to trusted data which has provided with elaborate details on the salary structures of the employees (Wakabayashi, 2018). The disparity extends to include the bonus structure in its periphery and has indicated at the age-old beliefs and biasedness that are still prevalent in the corporate world. Under these circumstances, the female employees confront various types of discrimination like unequal opportunities at workplace, psychological stress and sexist comments. The picture only hints at the ineffectiveness of the HR policies to guarantee an unbiased organizational structure where the workers are not confronted with sexist hegemony. In order to eradicate gender based inequalities where the sex of a person plays a crucial role in determining career growth, HR should be effective to introduce a culture free of institutional bias. One of the primary functions of the HRM of an organization should be the application of equality where workers are treated equally irrespective of their ethnic diversity or sex (Mandel Semyonov, 2016). Workforce Training and Development- In order to ensure the same the HR department should program workforce training with seminars and workshops to eradicate the possibilities of sexual harassment, stereotyping, sexism (Bucker et al., 2016). A successful organization should be capable of retaining and appreciating women and ethnic minorities. The training should not only center round the organizations dominant culture and norms but proper recognition of employee potentials and female participation. The workforce training will be fundamental to retain a homogenous set of employees. Recruiting and Hiring- HR policies should ingratiate within a transparent recruiting and hiring process. In many organizations, deserving women candidates are refused a well-deserving position and this consequently results in draining of talent. HRM policies should be drafted in a way so that it eradicates systematic discrimination and to the creation of equal opportunities (Meyers Vallas, 2016). Organizational Environment- Furthermore, the current issue of workplace inequality can be monitored through the introduction of a workplace atmosphere promising equal participation, maintaining an equal proportion of male and female employees and nurturing teamwork and equal participation is crucial. Performance Appraisals- HR policies should include performance management process which would appreciate workers based on their performance and merit through 360 degree performance reviews, feedback sessions and a transparent system of performance appraisal. The primary objective of appraisals would be to uncover any forms of inequality or differential treatment which may place an employee at an unfavorable position. Some of the deep-rooted problems in todays leading organizations like Google are lack of female leaders and under-representation of women apart from a gender based pay gap. HRM should be responsible to implement the above steps within the organization to ensure a progressive workplace atmosphere Reference List: Bucker, J. J. L. E., van der Heijden, B. I. J. M., Benschop, Y. W. M., Peters, P., Schouteten, R. L. J., Poutsma, F. (2016). Sustainable organizations and the role of HR: HR related interventions towards sustainable change processes.. Mandel, H., Semyonov, M. (2016). Going back in time? Gender differences in trends and sources of the racial pay gap, 1970 to 2010.American Sociological Review,81(5), 1039-1068. Meyers, J. S., Vallas, S. P. (2016). Diversity regimes in worker cooperatives: workplace inequality under conditions of worker control.The Sociological Quarterly,57(1), 98-128. Wakabayashi, D. (2018). At Google, Employee-Led Effort Finds Men Are Paid More Than Women. Nytimes.com. Retrieved 5 February 2018, from https://www.nytimes.com/2017/09/08/technology/google-salaries-gender-disparity.html

Impacts of Multinational Corporations (MNC) Involvement in Developing Countries

Introduction Multinational Corporations (MNCs) play a fundamental role in the economic improvement of the unindustrialized nations. MNCs complement the host nation’s resources and escalate value addition on diverse products. MNCs engagement in the emerging states has created both undesirable and helpful impacts.Advertising We will write a custom essay sample on Impacts of Multinational Corporations (MNC) Involvement in Developing Countries specifically for you for only $16.05 $11/page Learn More Developing nations place a considerable expectation on their interactions with MNCs. They believe this can move them closer to the industrialized states. MNCs continue to accelerate their investments in developing nations in order to unlock the markets. Remarkably, such increments have generated numerous implications. First, they have positively influenced expansion of the economy, increased labor, accelerated production, and improvement of infrastructure. On the contrary, the undesirable impacts have taken the form of environmental degradation, widening developmental gaps, and adverse competition that hurt local businesses. Much as MNCs support the economic expansion of the unindustrialized states, their operations also create undesirable impacts, which hurt the host countries and their residents in a number of ways. Positive Impacts of MNCs MNCs contribute to the improvement of economies of the emerging states in different ways. MNCs normally generate job opportunities in the developing nations. This escalates income and spending within the economy, thus stimulating growth (Rugraff Hansen, 2011). The technological growth stimulated by MNCs also benefits the countries. Large MNCs also contribute to the host nation’s revenue base. The taxation revenue submitted by MNCs is normally higher than payments made by some local businesses (Kristensen and Morgan, 2007). Furthermore, MNCs improve the developing nation’s balance of payment. This takes place through direct investments and export of manufactured products. MNCs also improve the level of productivity and expertise within the emerging economies. The introduction of new technology in the local markets enhances production efficiency. This helps MNCs obtain an edge over local manufacturers (Kristensen and Morgan, 2007). Local industries normally attempt to enhance their competitive advantage through hiring experts and introducing technology. This further escalates production (Adeyeye, 2012). In addition, the developing nations realize benefits through the introduction of best practices and expertise. The locally generated resources may find ready market in the MNCs (Rugraff Hansen, 2011).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More MNCs also contribute to the improvement of social and development needs of the developing nations. Corporate Social Respo nsibility (CSR) programs implemented by MNCs contribute to the expansion of social services that benefit residents (Mujih, 2012). MNCs implement diverse programs such as supporting the creation of an infrastructure in hospitals and schools to improve accessibility to health care and education services. Furthermore, MNCs sometimes support the training of residents through providing scholarships (Adeyeye, 2012). MNCs normally require an enabling environment for investment. Therefore, the host nations that seek to attract MNCs normally undertake diverse investment reforms. The reforms aim at expanding and creating suitable business environment (Kristensen and Morgan, 2007). MNCs contribute to the enhancement of economic reforms, which eventually places the country in the right track to pursuing development. Negative Impacts of MNCs MNCs in the developing economies often cause small business to suffer Large MNCs operate at high levels and generates quality products (Bobo, 2005). Further more, most MNCs have brands that consumers in diverse parts of the world identify with easily. In most cases, small businesses performance declines may lead winding up. MNCs also provide opportunities such as discounts and free samples to clients, thus widening their customer base at the expense of local businesses (Bobo, 2005). Notably, MNCs may take advantage of the modest status of the emerging economies to control them disproportionately. MNCs can infiltrate the government of the developing economies in order to enhance their operations. However, the challenge MNCs present to the countries may include providing poor work conditions and violation of business regulations (Rugraff Hansen, 2011). Some MNCs also engage in corruption deals with people in leadership positions in order to buy protection when they engage in illegal activities. MNCs promote problems of wage inequality in the emerging economies. Employees working for MNCs receive better payments than people employed by th e local business establishments. MNCs normally attract highly trained workforce (Bobo, 2005). These people receive huge salaries as opposed to unskilled workforce, thus creating high levels of wage inequality. MNCs operating in the developing states also generate inconsistencies regarding different matters. The emerging states and her residents can easily lose intellectual property rights for their inventions. MNCs continue to promote economic inequality in countries where they operate. The gaps between the richest individuals and the most economically underprivileged continue to escalate because of MNCs. The large investors practice capitalism that has disadvantaged the poor (Bobo, 2005). Their engagement in the evolving nations is associated with overexploitation of resources, thus leading to more poverty.Advertising We will write a custom essay sample on Impacts of Multinational Corporations (MNC) Involvement in Developing Countries specifically for you for only $1 6.05 $11/page Learn More MNCs also cause adverse environmental impacts in the developing states. Their operations promote environmental pollution because most developing nations have less stringent regulations (Kristensen and Morgan, 2007). Furthermore, MNCs may fail to adhere to regulations against pollution because of the need to maximize their profits. Conclusion The contributions made by MNCs in the evolving economies are evident. However, MNCs also present adverse impacts on the developing nations. The positive contributions are associated with economic expansion and improvement of social development (Adeyeye, 2012). On the contrary, MNCs operations have affected the states through escalating inequalities, killing of small businesses, and environmental concerns. Bibliography Adeyeye, A. 2012,  Corporate social responsibility of multinational corporations in developing countries: perspectives on anti-corruption, Cambridge University Press, Cambridge. Bobo, B. F. 2005,  Rich country, poor country: the multinational as change agent, Praeger, Westport. Kristensen, P. H. and Morgan, G. 2007, â€Å"Multinationals and institutional competitiveness†, Regulation Governance, Vol. 1, pp.197–212, doi:  10.1111/j.1748-5991.2007.00017.x. Mujih, E. 2012,  Regulating multinationals in developing countries: a conceptual and legal framework for corporate social responsibility, Gower Pub, Surrey. Rugraff, E., Hansen, M. W. 2011,  Multinational corporations and local firms in emerging economies, Amsterdam University Press, Amsterdam.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Impacts of Multinational Corporations (MNC) Involvement in Developing Countries was written and submitted by user Jazmine Velasquez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Social computing in global businesses

Social computing in global businesses Introduction Human beings have always lived in groups and societies from the beginning of their existence on the planet. Being in groups and congregations fulfilled many basic human needs, such as, safety, cooperation in getting food, water or shelter. The presence of societies and groups also helped in getting approval from others. Humans like to interact with one another and be heard, accepted and followed.Advertising We will write a custom essay sample on Social computing in global businesses specifically for you for only $16.05 $11/page Learn More This human tendency and need for belonging to groups is what ignited the spark of social computing; the phenomenon will be the focus of this white paper. The establishment of societies, groups and interactions that connect many people online is just an imitation of human behaviour in the real world. The difference is that social computing uses IT and the internet as the main medium of communication rather than face-to-face communication used in real life. During the course of this paper we will try to cover some information about social computing. We will discuss its meaning and definition; then we will briefly talk about its history and how it came to existence in its modern form. The different types of social computing applications and mediums will be mentioned and how they are used to create and promote interactions between people. The use of social computing for businesses takes a different path than the one used for personal interactions. For organisations to utilise social computing, they have to know the benefits they can gain from using such a powerful tool. The different benefits companies can get from using social computing will also be discussed. This will illustrate to the reader that it is not just individuals who can benefit from social computing, but businesses can also gain enormously from such tools. In order to show how some global businesses have used social computing, we will also include some examples of companies that are actively using social computing to improve their business practices. Focus will also be given to their communication strategies with all members of their value chain. Additionally, since we know that our audience is in the U.A.E., we will discuss how organisations and businesses in the United Arab Emirates can use the power of social computing to improve their profitability and their relationships with customers, suppliers, staff and all the other entities that they deal with. Definition of social computing Social computing started during the 1960’s with the recognition of the idea that computers are used for communication and not just for computation (McDonald 12). Social computing can be defined as â€Å"the shared and interactive aspect of online behaviour† (Rouse 30). Some of the major elements of social computing include blogs, wikis, instant messaging, Twitter, social networking, RSS, and social bookmarking sites (Rouse 9).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Social computing is the practice of expanding the contacts of our business and/or social relations through creating connections with individuals. The supreme potential of the Internet promotes social computing through web-based groups created for that purpose. Social computing creates interconnected Internet communities that help persons to make contacts. Web sites dedicated to social computing are many, such as, Friendster, Linkedin, Spoke, and Tribe Networks, IBM and Microsoft. Social computing is a collection of technologies driving a remarkable evolution of the Web in growth and investment. Social computing is based on digital systems that support online social interaction. Social interactions can occur through email, sharing photos, and instant messaging. Such interactions are typically social for the reason that they are mainly about communicating with people. Also, there are other kinds of online social activities such as creating a web page, offering something on eBayâ„ ¢, following others on Twitterâ„ ¢, and editing in Wikipedia. These activities involve people that one may not know. Social computing is about how digital systems support social interactions. It engages people by providing communication mechanisms for interactions, chatting, sharing information, processing and displaying traces of online interfaces (McDonald 15). History of Social Computing Social computing has been around for quite some time. Some people may say that it dates back to the 1960s. At that time, scientists and experts in IT started to realise that computers can be used for communication as well as computation. In 1961 Simon Ramo discussed the possibility of many people being connected together through the use of computers. He said it is a degree of citizen participation unthinkable today. (Ramo 1) In 1968 a book written by Licklider and Taylor called The Computer as a Communication Device was published. The book spoke about the emergence of interactive communities that joined people from different geographical areas together. They had common interests and were using IT systems as their main method of communicating. Even though the discussion about using computer systems to connect people started in the early 1960s, it wasnt until the 1970s that computer-based communication had started. The earliest systems that utilized computers in communication between people included Emissary and Eis systems. They were used for what experts called computer conferencing. Furthermore, in the 1970s the University of Illinois introduced PLATO Notes. Mailing lists were introduced for the first time ever on ARPANET (Advanced Research Projects Agency Network). (Licklider and Taylor 2).Advertising We will write a custom essay sample on Social computing in global businesses specifically for you for only $16.05 $11/page Learn More After these programs opened the door, the 1980s saw an increase of IT systems that used computers to connect people. Social interactions through online text conversations increased, and bulletin boards emerged. Also the 80s saw the introduction of Internet Relay Chat and USENET. USENET was started as an online community that users could utilise to communicate with each other. They could discuss different issues of mutual concern through posts and threads on topics. Another way of using computers for communication in the 1980s was bulletin boards. They mimicked traditional bulletin boards used by people to post topics or issues of interest to different members of society. In the 1990s advances continued in IT infrastructure, and so did developments in communication technology. The introduction of the web in the 90s helped to advance social computing greatly. It caused a revolution by increasing connection speeds and bandwidth s. Nonetheless, when the web first started, social interactions and communication between people were limited to content that people used to upload on webpages. Most of them shared links with other users; this is quite different from the social computing that exists today. Webpage uploads were the beginning of dramatic changes in the way people interacted with each other over extended geographical areas. Little regard would be given to distance or natural barriers in this platform. The internet actually made the idea of social computing in its current sense a reality. People didn’t have to be on the same local network or in the same area in order to interact and communicate with each other. In the late 1990s and the beginning of the 21st century, IT systems became more capable of facilitating communication between people and entities in a way that used computational power. Not only did this allow people to interact directly with each other, but it also fed results back into t he system in a way that enriched social interactions. The systems became more tailor-made for individual users. An example of this application is feedback or suggestions that one gets when using search engines like Google, YouTube, Amazon or EBay. Nowadays social computing applications and functions are an essential part of almost any website. Businesses have recognized the importance of such applications and are using them very heavily to increase interactions with customers, suppliers and other members of the value chain. This increased dependency on social computing is causing these websites and applications to become an integral part of people’s daily lives.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Types of social computing applications One of the types of social computing applications that create the aboves of successful use of social computing As discussed earlier, social computing leads to staff improvement. A company that demonstrated these abilities was IPC Inc. It is a healthcare institution that used social software to harness distributed knowledge. Physicians in this company faced daily challenges that were new to them. Many of these professionals used social software to contact other physicians. Through this avenue, they could converse about clinical matters or patient challenges. Their version of social software provided them with access to about 1000 doctors in real time. If a physician had to make a critical decision about a certain patient, and was uncertain about it, all he had to do was communicate with the other physicians. The hospital improved its response times as well as its quality of care. Besides, it led to greater physician satisfaction because doctors were not working alone (Miller et al. 19). Some companies embrace social software in order to increase business performance or boost financial revenue. One organisation that enjoyed this reward was OSIsoft. The company identified a challenge that social networking could solve; poor problem resolution. Prior to implementation of enterprise social computing, the customer support department was unable to respond quickly and accurately to customer inquiries. This minimised customer satisfaction and hence business outcomes. After the adoption of social software, OSIsoft easily accessed experts based on relevant topics. Customer support staff could also engage in ongoing discussions with engineers about technical issues that customers needed to know. All learning was documented through wiki articles. Some of the information came from call logs while others stemmed from experts. Employees took on the responsibility of creating knowledge as it was not just a duty assigned to a small team. I n the end, problem resolution improved dramatically. Customers were satisfied and this increased the amount of business they brought to the company. OSIsoft reaped tangible financial results because of social media use (Miller et al. 27). Most firms utilise social computing in order to boost their marketing strategies. In fact, when one talks about social technology, most people will automatically think about Twitter and Facebook. While consumer driven applications are vital in organisations, deeper analyses of collaborative tools need to be done (O’Driscoll 29). However, it is still necessary to look at case studies of companies that harnessed these consumer-driven technologies. One company that demonstrated the power of social networking in marketing was Toyota. In 2010, the company had quality control issues with their automobiles. They needed to recall a vast number of units, and this took a toll on their brand image. The company decided to target social networking websit e users in order to minimise this damage. At any one time, there were almost a dozen Toyota employees monitoring Facebook and other social networking websites for commentaries about the company. The workers would respond to complaints and comments as soon as they arose thus ensuring that Toyota would not fall prey to negative publicity. After about 6 months, not only had the firm managed to salvage its reputation, but it expanded its Facebook fan base by about ten percent (Messinger et al. 190). Therefore, social computing allows companies to target consumers directly concerning various aspects of marketing, such as, branding. Educational institutions have also used social computing to improve marketing performance. One such entity was Phoenix University. It has several online programs that it offers students all around the world. In order to enhance their experience, the institution created documentaries that talk about the institutional rules and regulations. Furthermore, the firm needed to reach a vast pool of potential clients. It did this by publishing reviews and video testimonials on YouTube. These allowed interested individuals to access information at their fingertips. Furthermore, it placed the firm at the top of search results about online tertiary institutions (Messinger et al. 220). Retail organisations can also use social computing in order to learn about and meet client needs. Best Buy is an example of a company that successfully did this. It asked Facebook members about their best vampire movies. The company acted on those responses by placing all the popular ones on sale. As such, Best Buy demonstrated that social computing can be a low-cost strategy of getting feedback from customers. This enables firms to meet their needs directly and more effectively. Aside from the marketing function, some firms have used social computing in order to facilitate communication. As Peter Kim explains in a YouTube video on the power of people, a certain restau rant in Texas utilised its Facebook page as a platform for strengthening its ties with staff members. The area in which the restaurant was located was burnt by a huge fire. Many of the company’s employees lost their belongings and homes as a result. Employees used the restaurant’s Facebook page to air out their grievances. It was a place where they could get solace from colleagues. The organisation leveraged on social computing to enhance its business-to-employee relationship (Kim). How to use social computing to improve business practices in UAE Social computing can revolutionise the way companies carry out businesses in the UAE. It is not enough for companies to use social media in order to market new products or reach new clientele; firms need to create sustained value through this phenomenon. UAE companies need to use social computing to develop their business in all realms; that is, in supplies, human resources, operations, marketing and public relations (Dachis G roup 5). Firms in this country need to apply the concept when dealing with collaboration between two or more employees. They should also embrace it when optimising their supply chains. Social computing can also lead to better business to customer engagement. The phenomenon can contribute to organisational strategy in the area of connections, analytics, culture and even content exchanges. Companies in the UAE need to realise that social computing will cause them to harness market trends that can drive their business models into the future (Parameswaran Whinston 765). Employees and consumers have altered their power over brands as well as IT processes. Workers are using social computing to get past the chain of command inherent in previous technological tools or processes. Customers are taking control of how their brands are perceived, so organisations in the UAE need to embrace this business-transforming idea (IBM 8). In order to understand how social computing will gain relevance i n the UAE business climate, firms need to demonstrate certain features after its adoption. Social business can assist firms in becoming engaged. They will become deeply connected to employees, partners, and most importantly, customers. As a result, most of these organisations will become more efficient and productive. Social computing will also increase transparency in an organisation by elimination of boundaries that may exist in a company. Sometimes these boundaries can prevent a business from sharing information or utilising certain assets. Lack of transparency may also minimise access to experts, social computing would eradicate that problem. Social business would also improve business practices in the UAE by eliminating boundaries in the above mentioned areas. Companies will also increase their rates of doing business if they take on social computing. They can anticipate problems and address them early on. Firms can also harness new opportunities that will give them an edge ove r their competitors (Schwartz 1). Social computing enables businesses to capture knowledge, and hence boost their financial outcomes. For UAE organisations to compete favourably, they need to harness as much information as possible. However, the business climate in the country has changed; a lot of companies exist and transactions take place virtually. This calls for a different approach to harnessing knowledge from stakeholders in order to boost a company’s competiveness (Schwartz 1). Social computing can improve communication within UAE organisations and outside. Companies can reach their customers, suppliers and partners in real time in order to have conversations with them. Workers can share ideas and insights about certain challenges and thus boost organisational outcomes. Furthermore, the phenomenon will also assist UAE firms in improving staff performance. First organisations can attract appropriate talent through collaborative media. They can also retain talent by all owing their staff to mix work priorities with social needs. This creates a community that has high levels of organisational loyalty. Perhaps one of the most direct and obvious benefits of social computing is strengthening marketing efforts in the UAE. These applications will allow companies to reach customers in new and exciting ways. They will facilitate relationship marketing and also expand consumer pools (Parameswaran Whinston 765). Conclusion Social computing empowers businesses to increase creativity, organise business strategies and strengthen social interactions. This means that they can reach new clients, facilitate better internal communication, keep up with industry trends, increase business outcomes (financial returns), strengthen employee commitment and communicate with partners more easily. Social computing leads to better financial, human resource, marketing and communication outcomes. Bughin, Jacques, Angela Byers Michael Chui. How social technologies are extendin g the organisation. Nov. 2011. Web.. †¹mckinseyquarterly.com/High_Tech/Strategy_Analysis/How_social_technologies_are_extending_the_organization_2888†º Dachis Group. The definition of social business. June 2012. Web. †¹dachisgroup.com/2012/06/the-definition-of-social-business/†º Fun, Rachael Christian Wagner. â€Å"Weblogging: A study of social computing and its impact on organisations†. IT and value creation 45.2(2008): 242-250. Print. IBM. IBM social business. 2012. Web.. †¹ibm.com/smarterplanet/us/en/socialbusiness/overview/index.html†º Kim, Peter. The power of people. 2012. Web.. †¹https://www.youtube.com/watch?v=VIMR3uHMWz4†º Licklider, Jack Taylor Robert. The computer as a communication device 1968. Web.. †¹comunicazione.uniroma1.it/materiali/20.20.03_licklider-taylor.pdf. †º McDonald, David. Social Computing, 2011. Web. †¹interaction-design.org/encyclopedia/social_computing.html†º Messinger, Paul, Eleni Strou lia, Kelly Lyons, Michael Bone, Run Niu, Kristen Smirnov, Stephen Perelgut. â€Å"Virtual worlds – past, present and future: new directions in social computing.† Online communities and social network 47.3(2009): 204-228. Print. Miller. Megan, Aliza Marks Marcelus DeCoulode. Social software for business performance.2011. PDF file. Web.. †¹deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_tmt_%20Social%20Software%20for%20Business_031011.pdf†º O’Driscoll, Tony. â€Å"Transforming collaboration with social tools.† Technology Forecast 3: 1-68. 2011. Web. Parameswaran, Manoj Andrew Whinston. â€Å"Social computing: an overview.† Communications of the Association for Information Systems 19(2007): 762-780. Print. Ramo, Simon. Teaching machines and programmed learning: a source book. Washington, DC: NEA, 1961. Print. Rasmus, Daniel Rob Salkowitz. Social computing in the enterprise 2009. PDF file. 22 Jun. 2012 †¹ http://download.microsoft.com/download/8/3/A/83A83256-4BC7-4512-9C73-2B6AB50F144E/Social_Computing_in_the_Enterprise.pdf†º Rouse, M. Social computing. 2010. Web.. †¹http://searchwinit.techtarget.com/definition/social-computing-SoC†º Schwartz, Jonathan. â€Å"If you want to lead, Blog.† Harvard Business Review Nov. 2005: 1. Print.

Restaurant Proposal Essay Example | Topics and Well Written Essays - 1250 words

Restaurant Proposal - Essay Example know how much time customers are currently spending in lines and how much time they will spend in lines in a new layout by using the new process that CEI shall develop. These changes are expected to help the restaurant increase profits by reducing costs, retaining customers, and attracting new customers. CEI team will visit the restaurant and examine the current layout of the premises, collecting data on site. The team will analyse the data and develop conclusions and recommendations that will help improve the facility’s layout and reduce the time customers take to wait on line and the confusion thereof. This proposal presents the plan on how this project will be done. Village Grill is a cafeteria style restaurant which started its operations in 1996 in the busy university town of Waterside, Michigan. The Grill offers comfort foods that are seasonal and are made with locally grown ingredients. The profits of the Grill have increased since 1996 but revenues began to decline in 2012. The owner, Mr. Wright attributes the decline to the construction of a bridge, which is reducing access to the restaurant. Originally, the customer service and eating area in the restaurant originally consisted of two food lines, which offered the same food choices, and two centrally located cash registers. As the number of customers increased, the Grill added another food line and rearranged the types of foods offered in each line. In the current layout of the restaurant, customers enter the restaurant and walk in a circle along the outside edge of the room to choose their food. Sometimes customers cross through the middle of the seating area and join another part of the line. After the customers select their food, they walk to one of the two registers to pay. The lines at the registers often intermingle with the lines at the food bars and sometimes the cash register lines extend into the seating area. This creates confusion. In addition, the Grill recently began offering take-out

Strategic Alliance of two companies Essay Example | Topics and Well Written Essays - 2500 words

Strategic Alliance of two companies - Essay Example After being aligned together Sony Ericsson in a short span of time captured the market share of Nokia, Motorola and Samsung. The main reason behind this gaining of market share was the reasonable price of the phone, additional features, attractive looking of the mobile phones. Slowly and gradually they are making advancement in technologies and bring better phones into the market for the consumers. The consumers are satisfied with the products of Sony Ericsson and the eye catching mobile phones of Sony Ericsson are a brand in the minds of the customers. The Stylishness of the phone along with the features including Camera, Blue tooth, Infrared, Java enabled games, mp3 player being available at a reasonable price, and easy to use mobile phone. Most consumers are opting for the Sony Ericsson Mobile phones. With the changing times, people have started to adapt to changing technologies and quite rightly so, Sony Ericsson has caught on the bandwagon well. Strategic alliances are chances for small businesses to achieve things that would otherwise take much more money or staff time. There are several ways small businesses can work together with other business unit. While you may be courageously stepping down the path of running and increasing your businesses, there may come a time when you need to form strategic alliances for your business. Given the current state of business today, competitive pressures are forcing companies to come-up with creative ways to improve brand identity, attach with clientele and draw top-notch staff. Corporations are teaming up more today to enhance their competitiveness in the marketplace and keep speed with the quick modification of technological improvement. More than 20,000 corporate alliances have been formed worldwide over the past two years. Strategic alliances are shaped when one company alone cannot fill the gap in helping the needs